Staying behind new SEO trends could be overwhelming due to the constant updates and rapid online shift from the majority of businesses.
However, there is something that's rapidly growing and that is getting the main focus for new future SEO tools that are reliable and effortless.
People are starting to use AI and machine learning much more. And everyone's always talked about machine learning and AI, it's the buzz, and you can have computers write content for you, so you don't have to write content as a marketer or when you're putting products online.
And we have to say, the quality still isn't there, but we're really close.
In this article, we are going to show you the new SEO automation trends for 2022 that will save you so much time.
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
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Everyone knows is everything's moving online.
Until a little while ago, lots of people were thinking that everyone is buying online just because of COVID and that after this period, everything would be going back to normal.
And as we are seeing by now, and a lot of people also agree with this, is that what would've happened five years from now of more people adapting online, just got pushed forward due to COVID.
So that's the first of the big SEO trends that we're seeing.
1. Online Adaptation
McKinsey has this whole video and report about this kind of thing. It's quite interesting.
They actually even ran commercials, if we are not wrong, on YouTube about it.
But you know, before the commerce, and with commerce we are not just talking about Amazon, we are talking about commerce like accounting, people getting business online, all that kind of online business, only roughly 12% of commerce was done online.
The rest was done offline. It was still a really small portion.
Now you got people who are just like "Wow, we knew about Amazon, but we're buying, it's cheaper than going to any other shops” where they go to buy stuff.
And they're like “And sometimes, they deliver it on the same day for free. There's a prime option.”
People who were not used to buying online, are now getting used to it and start preferring it to other options.
They start searching online for eCommerce that sells the solution they are looking for. It’s a great new opportunity for brands to take advantage of this trend and increase their visibility and income.
2. AI and machine learning
The second of the big SEO automation trends that we're seeing is that people are starting to use AI and machine learning much more.
And everyone has always talked about machine learning and AI, it's the buzz. And you can have computers write content for you, so you don't have to write content as a marketer or when you're putting products online.
And we have to say, the quality still isn't there, but we're really close.
We think that within a year or two, we're going to see a huge shift in which machine learning and AI can end up doing a lot of the stuff for you, and you won't need as many people in marketing.
So, you can automate a lot of stuff with tools.
This is maybe something you were not expecting to hear from us. But what we are saying is not to take away the personal brand, but just to maybe automate some aspects of getting that type of content out.
Alright, now before we move on with the next SEO automation trends for high web traffic, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
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There are tools out there that can just crank out content on anything. And we tested them out.
Like we typed in Quito “Lasagna”, just a random word, and you'll be shocked by the quality of the article.
It wasn't good enough to post.
We still needed an editor to go edit it, but it was automated and saved a lot of time.
A lot of time.
We don't use it but fast forward two years from now, and we bet it's going to be good enough where we don't need an editor, and we can just use the tool.
Now, we are not saying that you can automate everything, but you can take out a lot of aspects and have a lot of these tools do things for you that we would've done manually.
And we think that's what's amazing.
A good example of this is that we are developing and testing a new SEO tool that you will be able to use for free (keep an eye out because we are going to launch it soon).
You know, when people do SEO, you have to go and modify your code and type in all this stuff.
And it gets complicated for most people, and they don't have staff, or they don't know how to code.
So, we have an objective to optimise the tool in a way that someone can put a JavaScript just like you do a Google Analytics, you put this little code on your website, and it tells you how many visits you get in Google analytics.
And we want people to be able to put up a little code on their website. So, if you're on WordPress or something, you just click a button, and you install a plugin.
Super simple.
With Shopify, the same thing.
And we also want to do it where that little code can modify all your other code on your website, so they don't actually have to make the majority of their own SEO changes.
That’s promising, isn’t it?
SEO automation trends and tools are raising getting us to save a lot of time and get qualitative results out of it.
If you need help with more SEO automation trends or your SEO to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.
