Are you trying to boost the website’s conversion rate?
Your website is your 24/7 digital shop where users can get information at any moment and, of course, purchase.
But, is it possible to have a website that converts automatically users into real clients? And also, with a high conversion rate?
I know it might sound a lot to ask. However, having a similar website is one of the main goals for growth-focused businesses.
And let me tell you, it’s possible and applicable to any business industry.
Whether you have an e-commerce, or you sell services, you can have a website able to drive users to make a purchase without the need of you spending additional time trying to convince them.
And how is this possible?
Well, the first point to touch in this regard is to take off your mind that for such a high converting website listing just some information because you are good at doing what you do is enough.
That is not enough anymore in a digital world where hundreds if not thousands of similar businesses fight for the same audience.
You need something different to stand out and drive users to take action.
And what’s this?
A strategy someone may say.
And they would be right.
But still not enough.
People’s decision-making process is influenced and driven mainly by emotions – top web design companies London researches show.
Users are proved to rely more on websites that make them feel safe and understood.
And how can you make your users feel the right way for them to take action?
In this article, I am going to share with you 5 techniques psychology-based, able to connect deeper with your audience leading them to stay on the website, trust your business, and purchase.
These techniques are part of what is called Neuromarketing. So, for a better understanding, let’s quickly see what neuromarketing is.
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The application of neuroscience to marketing is known as neuromarketing. Neuromarketing is the assessment of a subject’s exposure to particular goods, packaging, ads, or other marketing components through direct brain imaging, scanning, or other brain function measurement technologies.
Companies that wish to remain competitive and relevant in their industry need to invest in new ways to engage customers and improve their brand. And the same rule applies to moving companies that want to grow and expand.
How much should you invest in Digital Marketing?
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Building long-term consumer relationships is a challenge that necessitates expertise, time, and thorough analysis. Neuromarketing research and campaigns may help companies do exactly that, allowing them to not just generate trust but also gain authority. As a result, an increasing number of businesses are turning to neuromarketing data analysis to gain insight into their target market’s behavior. As a result, companies will be more able to:
- Develop their brand
- Generate more leads
- Improve their digital marketing efforts
- Reduce bounce rates
- Boost user experience
Great, so, it’s now time to show you 5 neuromarketing techniques used by the top web design companies London and that you can apply to your website and increase your conversion rate.
1)DESIGN
Priming and design are inextricably linked. First views of a website and a company are often formed by the aesthetics and look-and-feel of a page. The websites for two separate Chinese restaurants are seen below. Simply looking at the homepage would reveal which of the two restaurants is a chain. While users do not often make these inferences intentionally, they do have an impact on user behavior and experiences with the web, as well as attitudes toward the brand.
2) GESTALT PRINCIPLES
In a nutshell, Gestalt Principles illustrate how we assign significance to what we see based on its location in relation to other objects.
When you see a group of squares in a box, for example, you assume them to be clustered together. You deem them to be part of a community even though they are only in near proximity to each other.
In another example, rather than eight individual objects, the picture below shows three classes.
This is important to know when the site’s structure is being developed. For example, you can group links together in your top menu to give them context.
The right application of Gestalt Principles would enhance the user interface and assist your users in properly understanding your site.
Using them to help the customers compartmentalize your products/services and appreciate your business more effectively while describing what you do or sell.
3) HYPERBOLIC DISCOUNTING
People are more likely to select a smaller reward early in life over a bigger reward later.
To put it another way, your future self isn’t as critical as your present self.
For example, people who eat bad food for a short-term gain, knowing full well that their weight will suffer afterwards
This is why “buy now, pay later” deals are so common.
Concentrate on immediate gains or future expenses. If you’re willing to wait for the payout, you can increase the bid. Deferred payment plans, for example.
Give those who contribute to something of high worth right away an instant benefit (i.e. a donation or bonus).
For a shorter time, charge a higher fee. That is to say:
Buy a 1-month subscription for $9.99.
Buy a 1-year subscription for $39.99.
4) INFORMATION OVERLOAD
The information which we want to present to our audience must be compatible and relevant to your product or service The more detail we are given, the more time it takes to accomplish our goals.
Often aim to keep the amount of material on your website that users see to a minimum. Create a list of the facts they’ll use to make a decision. Anything that can be communicated until they have become customers.
You can bring more attention to what’s left by deleting content. As a result, less valuable information should be removed in order to focus attention on the more important information.
Remember that a potential visitor to your website might not be persuaded of the advantages. They cannot put in the same amount of commitment as you.
5) MIRROR NEURONS
Mirror neurons are brain cells that enable us to “mirror” the emotions of others. This is why major brands like Coke use the word “happiness” in all of their advertisements. The viewer’s satisfaction is replicated, and that emotion is then associated with the brand.
So when you reach for a coke you feel happiness.
This is beneficial to your business because it conveys the impression your clients would get after purchasing your product or service. Use imagery that represents certain feelings (usually positive), and the viewer’s mirror neurons will do the rest.
Use powerful words, photographs, and videos to express the emotions you want your customers to have when dealing with your company.
You’ll be able to choose even more strong and meaningful imagery and connect in a more coherent (and positive) way if you have this in mind.
Maintain the relevance of your imagery to the business or copy. The viewer must be able to see themselves in the shoes of the person shown in the picture or video. It would be much easier for them to do so if they keep it relevant.
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Any neuromarketing technique stimulates a specific emotion, so it depends on your target audience’s driving emotions in relation to your business industry, there will be techniques that will work best on them.
The key is to understand the best feelings for them and use techniques able to make them feel that way through the buyer’s journey.
Serendipity Marketing is one of the main leading neuro web design companies in London. We are experts in emotional digital marketing and assisting companies with their marketing strategies and campaigns.
In content marketing, SEO, paid media, website design, and layout, and conversion rate optimization, we use this customer psychology science as a competitive advantage. We use psychology science to target the right audience by learning their emotions and behavior patterns.
Our unique methodology allows us to uncover any business target audience driving emotions and utilize the right techniques to create the perfect digital experience for them to engage and convert.
To get effective neuromarketing strategies for your company you can surely depend on one of the top web design companies London, such as Serendipity Marketing, to develop your business online.
