If you're doing online marketing, but you're finding that it's really hard to get results no matter what you do, there is a high chance that you’re doing online marketing mistakes that are hurting your performance and results.
In this article, we are going to break down 7 online marketing mistakes that you need to stop making to finally get the results you are working so hard for.
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
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You're probably wondering how comes that you're doing all these things, but you aren’t seeing results?
Well, even if you're doing the right things, if you're also doing the wrong things at the same time, it's going to hurt you and it's going to avoid you from getting the results that you deserve.
So, we have a question for you; how many of you are not seeing the results that you want? If you're not seeing the results you want, leave a comment below with no. If you're seeing the results that you want, leave a comment below with yes. This way we know the point you are standing and we get to know the best content to generate to help you out furthermore.
So, let’s get straight to the point.
1. Not collecting emails
The online marketing mistake number one is not collecting emails. It doesn't matter how good you are with SEO or marketing; a very small percentage of your visitors are ever going to convert into customers.
By collecting emails, not only you can get people to come back to your site, but you can convince them to convert over emails.
The moment someone gives you their email address, think of that as a micro-commitment, they're much more likely to convert into a customer because they committed.
They already gave you something.
That's why you want to collect emails.
And you can do this through sliders or exit popups. You can do this for free using tools like Hello Bar.
2. Not collecting subscribers through push notifications
The second one of the online marketing mistakes you want to stop making is that you're not collecting subscribers through push notifications.
Are you using push notifications?
Out of curiosity, if you are, leave a comment with yes. If you're not, leave a comment below with no.
Now, there are free tools like Subscribers.com that'll make it easy.
You just add in a JavaScript or a WordPress plugin and then when people come to your website, they'll automatically subscribe through the browser.
Anytime you have new content or products or services that you want to sell, then you can notify them through Subscribers.
The reason why not collecting emails and getting more push notification subscribers is really important is because you need to build a brand.
And this gets you into the third mistake.
3. Not building a brand
You know, Google doesn't want to rank sites that aren't brands.
Why is this?
There's an issue out there called fake news.
That's why they're pushing brands over anything else.
And it's not just going to be Facebook and Google. Eventually, it's going to be Twitter and LinkedIn and all the sites out there.
So, when you get people back to your site seven times, you're much more likely to build a brand.
It's called the Rule of 7 in marketing.
So, with your site, you want to provide an amazing user experience.
And when you provide an amazing user experience, create a great product, and create a great service, it'll help you build a great brand over time.
4. Not interlinking
The fourth online marketing mistake you're making is not interlinking.
You may notice on Google, that we are ranking for terms like “online marketing agency” on page one.
You're probably wondering, how did we do this?
A lot of it comes down to interlinking.
In our sidebar, we link to my most popular pages of content.
When we write blog posts related to neuromarketing, we link back to the neuromarketing guide that talks about what neuromarketing is.
Having all these links helps us rank higher.
Alright, now before we move on with the next online marketing mistakes you need to stop making, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
How much should you invest in a Digital Marketing Agency?
5. Just focusing on text-based content
The fifth mistake you want to stop making is to just focusing on text-based content.
The future of digital marketing is moving to video.
It doesn't mean you should stop doing text, it means you should also be doing video.
When you do video, you're going to get more traffic because everyone's lacking it.
LinkedIn wants it right now, YouTube wants more of it, Facebook wants it, and Instagram even wants it.
And why is this?
They want to crush the television networks.
You look at things like the Oscars or traditional movie theatres, they're not doing as well.
You look at traditional TV, they're going to get crushed, why? It's because of Facebook, it's because of Google, it's because of Netflix.
So, if you're there creating that video content, you can be part of it and you're going to get extra traffic because they want as much help as possible to crush these big, old-school companies.
6. Only sticking to a few marketing channels
The sixth online marketing mistake that you're making is that you're only sticking to a few marketing channels.
Marketing is competitive now.
People raise venture capital, hundreds of millions of dollars, just so they can compete in marketing and sales.
You need to do more than one or two or three marketing channels.
The more you do, the better off you're going to be.
7. Not asking for the sale
The seventh mistake you want to stop making is not asking for the sale.
Whether it's a lead or whether it's getting people to buy your product, there's nothing wrong with asking people to buy from you.
If you don't, you're not going to generate any sales.
And everyone's like “I get all this traffic through my online marketing, but no one's converting. Why?”
Because you're not asking for a sale.
So, if you avoid those mistakes, you follow those tips, you're going to generate more sales, do better at online marketing, and you're going to crush it.
If you need help with your online marketing to make fewer online marketing mistakes and grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.
