Have you heard the phrase that the money's in the lists? It's true. Emails are one of the most valuable assets. For us and most companies like Amazon and Overstock, email marketing actually is the most valuable channel out there when it comes to marketing, so how do you grow your email list fast?
In this article, we are going to show you how to quickly grow your email list with qualified leads that you can then convert into clients.
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
Before we get started, please go ahead and follow us on LinkedIn, Facebook, or Instagram.
So, let’s get straight to the point.
There are two main strategies that we like using and that we see bring great results.
1. Exit Popups
The first strategy to grow your email list fast is to use Exit Popups. This way, when someone is about to leave your pages, you pop up one last time with a valuable offer that they don’t want to miss out.
Think about this; if someone leaves your pages without taking any action, they most likely won’t come back anymore.
So, why should you make them leave without one last try?
One last try that includes something that’s truly valuable for them and they will feel that they want to try.
If you want to make them subscribe to your newsletter, don’t just write “Before you go, don’t forget to subscribe to our newsletter!”
Why should they subscribe? What will they get?
The exit pop-up has to be appealing. They have already decided to leave your page for some reason, so you have to convince them that you are still worth it.
So, include benefits and make it about what they will get if they decide to opt-in which is exactly why they don’t want to miss the chance.
We use a free tool called Hellobar.com to create exit popups.
You may say that exit popups are tacky, everyone hates them. And it might be true, but you know what? We don't want to use them, but they work.
If they didn't work you wouldn't see them everywhere, so if you go serendipity-marketing.com and you're about to leave once you're reading one of our landing pages, you'll notice that you see an exit popup.
Now, what's unique in our exit popup is that it has an animated background. That's a GIF.
You can create this for free using Hellobar.com.
Our exit popup is to signup for our newsletter where we send free tips and hacks to help you increase your visibility and profit, and it shows you in the background that we are helping others doing it and that we do it for ourselves as well.
That's one of our best converting exit popups.
It kills any other option that we have when it comes to numbers, so use that exit pop-up and show a GIF in the background.
The reason you want to show a GIF is that the GIF is a visual representation of the thing that you're going to give them.
Let's say you're going to give them an eBook that talks about how to remove dog hair from their clothes and their furniture. You want to show them in the background an animated GIF that should be a preview of the eBook or of how to remove dog hair from clothes.
Or let's say your exit popup just talks about subscribing to the newsletter. Well, the animated GIF should be a preview of the newsletter. This shows people what they're going to get before they subscribe. It makes them more comfortable, and this will increase the chances they decide to opt in.
Alright, now before we move on with the next tips on how to grow email list fast, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
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2. Content Upgrades
The second strategy to grow your email list fast is content upgrades. What do content upgrades mean?
A content upgrade is when someone's reading your blog post and they want more information related to that blog post, you can offer it to them.
That's a content upgrade.
Let's say you wrote a blog post on 10 ways to grow your blog traffic. The content upgrade would be downloading the cheat sheet on how to grow your blog traffic where you will just include those 10 ways.
You're pretty much just making a checklist in a nice pretty version. Don’t worry, you don't have to have any designer technical skills. You can also create this using Hellobar.com.
This way, you are going to give users the chance to get the more information they are looking for in exchange for their email address.
So, this strategy is very effective as it leverages the actual interest in a topic that users have.
And to use it at its best performance, you have to make sure you create content around those burning topics that people are desperately looking for solutions for.
You have to make sure your content has more information than any other of your competitors and share as much value as possible.
Don’t worry about sharing value, the more the better. That’s how people will feel you want to genuinely help them, and you’ll stand out from the rest.
So, once you pick a topic, search for the content that is ranking the highest on Google and check what information is in there.
If that content is on Google's first page there is a reason. It’s because users keep clicking there and spending time on the page making Google see that that’s what they find helpful the most.
So, you want to see the information shared there and you’ll want to make it better. Include more details and make it richer including more up-to-date information.
This way, when you offer the cheat sheet with additional information, users will feel more incentivised to opt-in your emails list.
If you need help to grow your email list fast for quicker business growth in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.
