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Best-seller author Website, Landing pages, and SEO
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Company Overview
My Brain During The Day is the brand Dr Gabija Toleikyte uses to provide her services as a neuroscientist to patients, colleagues, associations, and universities. Alongside this, she is a best-selling author in the neuroscience area, and a performance and wellbeing coach. She is currently also covering the role of lecturer in psychology at Sheffield Hallam University.
Description of the project
Improve and optimise their website to make it more user-friendly and professional. Create a persuasive and engaging landing page for the launch of their new book Why the F*ck Can’t I Change?” for a higher lead caption and conversion rate. Develop, implement, and automatise a system for higher organic traffic to the web pages through SEO in support of her activities on social media and magazines.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row css=”.vc_custom_1621669306490{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column width=”1/2″][vc_column_text]
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Goals
- Create a professional website reflecting the brand values
- Uplift personal branding on the website
- Increase qualified traffic to the website
- Send landing page viewers from the website to Amazon for the purchase
- Generate good retention and conversion rates from the website to Amazon
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Solutions
We created and implemented a bespoke digital process for qualified traffic caption, higher web pages retention, and higher conversion rate through SEO, Web and Landing pages, and Amazon.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row css=”.vc_custom_1621669306490{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column width=”1/2″][vc_column_text]
Step 1
Brand & Audience Analysis
[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]This step is about analysing and identifying the brand strengths, values, and differential points to create a professional identity able to stand out.
This allows us to generate a strategy fully in line with what the business wants to transmit.
After this, we got to analyse their audience, identifying that group of people who is responsive the most to the brand and product – meaning the best niche to target for higher results. We used our UTS Methodology to uncover their ideal customers’ internal engagement and purchase motivations, alongside their interests and online behaviour.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1621669306490{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column width=”1/2″][vc_column_text]
In the following step, we used the data collected in the previous one to plan the best purchase journey to attract a higher volume of qualified traffic and generate a higher conversion rate. Each page and platform used had a specific goal to retain and drive people along this journey.
[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Step 2
Strategy creation[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1621669306490{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column width=”1/2″][vc_column_text]
Step 3
Website Optimisation and Book Landing Page Creation
[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]We optimised the website layout, copy, and images to make it more professional and in line with the brand values. We made it user-friendly and responsive on any digital device. We created a landing page for the new book using psychological techniques able to positively impact the users for higher retention and conversion rate. We linked the website to the Amazon page where the book was available for purchase.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1621669306490{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column width=”1/2″][vc_column_text]
Having a great website is not enough if it doesn’t rank on Google when people search for keywords related to it. It is like having something amazing that no one else can see. We analyse the best keywords that qualified profiles use to find solutions similar to the product or service that our clients offer and implement them in the web pages. We optimise the website performance – speed, loading, set up – to make it more appealing in the eyes of Google and the other Search Engines. We create monthly web content to attract more qualified traffic and reach the first results page as soon as possible.
[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Step 4
Search Engine Optimisation (SEO) For Higher Qualified Traffic Volume[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1621757649457{margin-top: 70px !important;}”][vc_column_text]
Results
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[/vc_column_text][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1644407128558{margin-top: 40px !important;background-color: #ededed !important;}”][vc_row_inner][vc_column_inner width=”1/2″][pixzlo_vc_counter title=”Monthly Traffic” count_val=”1338.57″ count_suffix_val=”%+” text_align=”center” font_color=”#000000″ animation=”bounce” counter_layout=”3″ counter_items=”{“Enabled“:{“title“:“Title“,“count“:“Count Value“,“content“:“Content“},“disabled“:{“image“:“Image“,“icon“:“Icon“}}”]Growth generated in 3 months SEO and web optimisation[/pixzlo_vc_counter][/vc_column_inner][vc_column_inner width=”1/2″][pixzlo_vc_counter title=”Copies sold in 24h” count_val=”4500″ count_suffix_val=”+” text_align=”center” font_color=”#000000″ animation=”bounce” counter_layout=”3″ counter_items=”{“Enabled“:{“title“:“Title“,“count“:“Count Value“,“content“:“Content“},“disabled“:{“image“:“Image“,“icon“:“Icon“}}”]Reached #1 Best Seller Solution on Amazon[/pixzlo_vc_counter][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1621757649457{margin-top: 70px !important;}”][vc_column_text]
Conclusion
Following our work, the website traffic rapidly increased alongside the number of users navigating the book landing page and clicking on the purchase call to action getting a +24% conversion rate. The book reached the Best Seller List on Amazon in different categories.
SEO is a long-term business decision (3-12 months). The core benefit of it is building up the website authority and qualified traffic to the web pages. Which ultimately need to be fed with content on the web pages that make a positive impact on users, influencing their buying decisions for higher retention and conversion rates.
Of course, we recommend hiring us if you want to use an experienced team with a proven strategy that works. This case study is one great example of how we are able to help businesses in SEO and building persuasive websites and landing pages. With our services, our client was able to boost their visibility, retain viewers, and become a Best Seller Author![/vc_column_text][vc_row_inner css=”.vc_custom_1621864119420{margin-top: 50px !important;}”][vc_column_inner][vc_column_text]
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