Do you want to get more Instagram followers to build an active community around your brand? Well, of course, you do, who doesn't these days?
Brand accounts with a large number of followers are the main go-to authorities that constantly attract a wide number of people, increasing their brand awareness and sales with it.
So, are you ready to get more Instagram followers? Well, make sure you read until the end because, unless you follow these 5 exact tips, you're not going to become a go-to authority in your field and skyrocket your business as a consequence.
Hi there, and welcome back to Serendipity Marketing. We're a digital marketing agency with a mission to help small businesses grow by applying psychology to their marketing strategies.
So, let’s go straight to the point.
1. Interact with relevant popular accounts
You've surely heard this before but you're probably doing it wrong. Have people told you to make sure you comment and like and follow other people who are popular so that way you get more followers?
Sure, that's true. But that piece of advice is only halfway correct.
What we mean is that if you start following half-naked models and you start liking all their stuff and then those followers see your comments they come to your profile they start liking your photos. Do you know what's going to end up happening after all? They're going to stop liking your photos and pictures. You are going to lose them along the way.
Why? Because those followers are really irrelevant to what you're doing.
You have to get very relevant followers – qualified users that truly care about what you do and offer.
So, make sure you like, comment, and follow other people within your industry so that once you attract users from their profiles, they will most likely be interested in what you say as well – meaning you’ll most likely grow your followers with qualified users.
You know, Instagram has this algorithm that looks at how many comments and likes you get when the picture first gets published and if people are following you within your industry.
Surely at the beginning, you'll have a lot fewer followers but the ratio of likes and comments is going to be way higher which means your pictures are going to go more viral. They're going to go on the discovery pages and you're going to get way more new qualified followers.
2. Post visual and emotional content consistently
If people aren't bonding with your content, and it's not visual and emotional, they're not going to keep following you.
They're not going to leave a comment. They're not going to like your stuff.
It has to be super emotional!
Just think about it; if we are here giving you advice over this article and we started saying something like “Hello everyone we are Serendipity Marketing and today we are going to teach you how to do better on Instagram”? What do you think is going to happen if we started talking like that?
You would probably be like “Guys, this is boring”. You're going to leave and never come back to read our articles.
But if your content is visually appealing and it's just striking people whether it's videos or pictures and you're doing it consistently, people are going to continually follow you.
And the reason we also mentioned consistently is that not everyone's going to see all your content right away.
Sometimes people take breaks. They're not on Instagram every single hour, as you neither no?
Some people only check their Instagram once a week. So, you have to be consistent with your content alongside creating content that’s entertaining and emotional.
And with emotional, we mean to create content able to trigger the emotional driving forces that would lead your ideal followers to engage and interact with your content and account.
It’s all about empathy and deeply knowing the ideal followers that you’d like to attract.
If you need any help in understanding your ideal target audience and deeply getting to know them to then use this data to create content for the most positive impact on them, just click here and see our full step-by-step Audience Analysis Guide.
That’s how you create content that will stand out from all the rest as it speaks directly to the people you want to attract, providing them value.
This is the main concept when it comes to creating and growing an active community around your brand, building trust for a long-lasting relationship.
Alright, now before we move on with the next tip about how to get more Instagram followers, have you ever thought about how much you should invest in marketing to generate constant business growth? Click the button below to calculate the ideal marketing budget you should allocate for higher visibility, engagement, and profit.
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3. Submit your content to other Instagram accounts
There are Instagram accounts on everything nowadays. A lot of people are lazy but they have a ton of followers because they were early on and all they do is take curated content and publish it and tag the person that they got that content from.
For example, if you're in men's fashion, there are a lot of Instagram profiles that just feature other men's fashion images and videos from other accounts.
So, make sure you create content and submit that to other accounts that are up to feature you and that of course have a community that’s relevant for your brand.
This is a great way to get tagged by other popular accounts with more followers so that some of those followers will come back to your profile and start following you as well as leaving comments and liking your pictures.
4. Collaborate with other influencers
You've probably seen this before on Instagram where people post pictures of each other and they both tag each other on each other's profiles and this helps gets more followers.
And we’re not really talking about that when it comes to collaboration but that of course works as well.
What we mean by collaborating with influencers is to collaborate with influencers in your industry so that they can create a post while using your products or speaking about your services.
This way, you’ll get your brand to be recommended by an authoritative person to their audience. And this will of course drive their followers to your page.
You could also do a Give-Away where you give away ten products of yours asking the influencer’s audience to share the post on their stories, follow you both, and leave a comment.
This way, you don’t just advertise your brand in collaboration with the influencer, but you get people to spread the word and outreach even more people who don’t follow the influencer and drive them to follow your account.
5. Post entertaining posts
The last tip to get more Instagram followers we have for you is to make sure you're posting pictures with memes and tagging someone you know.
Memes and entertaining content are most likely to go viral. People are mostly on Instagram to distract themselves and chill out. So, what’s best than a meme or something else entertaining that doesn’t require them to think but simply makes them identify with the situation and laugh?
This is one of the best strategies to induce people to interact and share your content, getting it viral – meaning that you reach more users and drive more people to your account to interact and follow.
Just don't use old pictures that people have already seen on Instagram. This has been played out so many times it doesn't work unless you're using creative new images and you know what you can do to really spruce this up to you.
These are 5 strategies to get more Instagram followers that if you make sure to use at the same time, you’ll don’t just grow your followers’ numbers, but you’ll build an active community of qualified users that are most likely to rely on you when they have a need.
This is how you make your brand a go-to authority that people can rely on and recommend to others. And this way, that’s how those users won’t just be a number but will convert into real customers and free brand ambassadors.
If you need help with your Instagram or social media marketing to grow your business in terms of visibility, engagement, and profit, contact us today and speak with one of our digital marketing experts to see how we can build the bridge between the point you’re standing at right now and your goals.